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Choosing A Colour

What colour to choose?

Choosing the right colour means a lot when it comes to branding.

Here is a selection of colours that may help choose your brand and what the meaning behind each colour is.

Black

powerful, sophisticated, edgy, luxurious and modern feeling.

Grey

Neutrality, subdued, classic, serious, mysterious or mature.

White

Cleanliness, virtue, health or simplicity. From affordable to high-end.

Brown

Rugged, earthy, old-fashioned look or mood.

Yellow

Happiness, youth and optimism, attention-grabbing, affordable, creativity.

Blue

Tranquility, trust, openness. innocence, professionalism, security and formality.

Green

Stability, prosperity, growth and a connection to nature.

Purple

Royalty, Spirituality, mystery, creativity and luxury.

Pink

Femininity, youth and innocence. From modern to luxurious.

Red

Passion, excitement and anger. Importance and command attention-grabbing.

Orange

Playfulness, vitality and friendliness. It is invigorating and evokes energy.

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